A racy Calvin Klein billboard ad depiciting a topless underage model engaged in a threesome with two and perhaps a third man has a Soho neighborhood outraged. The Calvin Klein label has a history of provocative ads. The latest campaign and a series of scandalous hypersexual ads has critics accusing the design label of making a desperate attempt to gain attention and seem relevant. Calvin Klein has also produced a series of banned commerials shot by famed photographer Steven Meisel depicting an orgy with three women and two men. See the NSFW banned Calvin Klein commercial video.
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A steamy Calvin Klein billboard that seems to show a teenage girl in a threesome – with suggestions of a foursome – is raising eyebrows and ire.
Passersby can’t miss the massive, sexually charged ad on a building at Lafayette and Houston Sts. in SoHo, and they can’t believe their eyes.
“It’s borderline pornographic,” said neighborhood resident Lisa Marchese, 36, a marketing specialist who was disturbed by the youthfulness of the models.
“They all look so young, particularly the girl. And to portray them in a threesome – it’s just taking it too far.”
The ad depicts a topless young woman lying on top of a barechested boy while kissing a second shirtless male.
They’re on a sofa, and below them a third male – pants and shirt unbuttoned – is lying on the floor.
Asked about the message in the ad, a Calvin Klein spokesman said the “intention was to create a very sexy campaign that speaks to our targeted demographic.”
New Yorkers think they overshot.
“It’s pretty provocative,” said Murray Hill resident Alicia Shay, 24, who happens to sell jeans for a living.
“Just the positioning of them all – she’s kissing him, the other guy has his hands down her pants, they’re all misty even. It’s really inappropriate.”
Calvin Klein has long pushed the envelope with its advertising, starting with a 15-year-old Brooke Shields cooing that “nothing” came between her and her Calvins in 1981. [NYDN]
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