Beyonce launched her new fragrance “Heat” in New York City at Union Square. Beyonce dished at the launch about her excitement about having the number one fragrance in the country and explained her PDA with hubby Jay-Z at the Grammy Awards.
“If I had one scent that I would leave as my signature, it would be Heat. I hope that everyone is ready to catch the fever!”
So said Beyoncé Knowles of her debut fragrance, Beyoncé Heat, at a star-studded launch party last night (complete with light show) in New York City’s Union Square.
Held in the original Tiffany’s building, guests and journalists from locales as far flung as Mexico City, Amsterdam and Cape Town flowed in and out of various rooms where their five senses were sent into overload as they experienced the fragrance up close.
Husband Jay-Z, fellow Destiny’s Child member Michelle Williams, Usher, and little sister, Solange, (who played double duty as DJ) were among the attendees.
The sultry 28-year-old, clad in a body-hugging red dress by Marc Bouwer, is (Sasha) fiercely proud of the signature eau she created with Coty. “I wanted it to be original and I didn’t want it to be like all the other celebrity brands.” explained Knowles. “It’s been two years in the making.”
“Every little detail is very personal, so I’m extremely proud.”
Knowles was inspired to make a scent by her mother, Tina Knowles. “My first memory of fragrance is my mother,” she explained. “And as a very young girl, hearing her footsteps…her stilettos click, click, clicking on the hardwood floor and she wore a beautiful fragrance and she would walk past me and it would just stay in the room. It left a warm feeling every time I thought about her scent.
“I think about the icons that I respect and they all have their own fragrance so I thought it was time for me to have my own.” [source]
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