On March 2nd BEP frontman, Will.I.AM celebrated the MASSIVEGOOD campaign movement at the posh Esquire Apartment at Soho Mews.
The MASSIVEGOOD charity movement is powered by ordinary individuals that wish to do good easily, quickly and inexpensively. These small acts will be used to stop the millions of preventable deaths from HIV/AIDS, malaria and tuberculosis, reduce child mortality, and improve maternal health. Initial funds raised by MASSIVEGOOD will go to UNITAID.
Will.I.Am recorded an original MASSIVEGOOD song to launch 2010 campaign with some of his music friends like South African superstar Yvonne Chaka Chaka that evening. 
VIP attendees Whitney Port, Jay Sean, Reni Lane, Kidz in the Hall, MTV host Julissa Bermudez , Yvonne Chaka Chaka.
Guests at the party were treated to champagne, Hennessy cocktails and delicious hors d’oeuvres.
Will.I.AM decided to produce a remake of the “Click” song which was made famous by late singer Miriam Makeba. After the recording session Will.I. Am was the first person to log on to the website and add his donation “clicks”. Visit MassiveGood to learn more about the Millenium Foundation charity.
In addition, a 60 second MASSIVEGOOD film, entitled “Masterpieces”, directed by world-renowned filmmaker director, Spike Lee starring Mary J. Blige, Samuel L. Jackson, Professor Brian Greene, Susan Sarandon and Paul Auster was screened during the event.
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